tag:blogger.com,1999:blog-90106732842172065192024-03-08T13:50:56.363-08:00PESAN BISNISSMK Bisa ! Sumatera Utara Luar Biasa !Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9010673284217206519.post-13506493501614603502011-01-11T23:22:00.000-08:002011-01-15T23:11:11.098-08:00Bahan Ajar : Melakukan Komunikasi Bisnis<link href="file:///C:%5CDOCUME%7E1%5CAS%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5CAS%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_editdata.mso" rel="Edit-Time-Data"></link><style>
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</style><span lang="IN" style="font-family: Pristina; font-size: 10pt; letter-spacing: 1pt;"><o:p></o:p></span> <br />
<div class="MsoNormal" style="color: #cc0000; font-family: Georgia,"Times New Roman",serif; text-align: center;"><span style="font-size: large;"><span lang="IN" style="letter-spacing: 1pt;">Pelajaran Kejuruan</span></span></div><div class="MsoNormal" style="text-align: center;"><span lang="IN" style="font-family: Pristina; font-size: 20pt; letter-spacing: 1pt;"><span style="color: #cc0000; font-family: Georgia,"Times New Roman",serif; font-size: large;">Program Keahlian Pemasaran dan Akuntansi</span></span></div><div class="MsoNormal" style="color: #6aa84f; text-align: center;"><div class="MsoNormal" style="text-align: center;"><span lang="IN" style="font-family: "Times New Roman";"><o:p>ditulis Oleh :Drs. Pondang Manurung</o:p></span></div><div class="MsoNormal" style="text-align: center;"><span lang="IN" style="font-family: "Times New Roman";"><o:p>Guru SMK Negeri 6 Medan</o:p></span></div><span style="font-size: x-large;"><span lang="IN" style="font-family: Pristina; letter-spacing: 1pt;"> <span style="color: #a64d79;">Kompetensi Dasar :</span><o:p style="color: #a64d79;"></o:p></span></span></div><div class="MsoNormal" style="text-align: center;"><span lang="IN" style="font-family: Pristina; font-size: 20pt; letter-spacing: 1pt;"><span style="color: #a64d79; font-size: x-large;">Membuat Pesan Bisnis</span><o:p></o:p></span></div><div class="MsoNormal" style="margin: 2pt 0cm; text-align: justify;"></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p> <b><i>A. Proses Penyusunan Pesan Bisnis</i></b></o:p> </span><br />
<div><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Pada dunia usaha baik industri dan dagang, senantiasa menghadapi berbagai kegiatan komunikasi setiap harinya. Kegitan komuniksi itu mulai dari sangat sederhana hingga kegiatan komunikasi yang rumit. Misalnya, membuat memo, surat, mengetik e-mail, membuat laporan, menyiapkan surat tanggapan atas keluhan pelanggan, membuat surat perjanjian dan tindakan lainnya.<o:p></o:p> </span></div><div><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Semua bentuk kegiatan itu dilakukan untuk meningkatkan usaha. Gencarnya kegiatan komunikasi itu disebabkan tingginya tingkat persaingan usaha di pasar, sehingga para pengusaha di dalam mengkomunikasikan usaha dan produk harus diupayakan memperoleh perhatian dari calon pelanggan.<o:p></o:p> </span></div><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Dalam menyusun pesan bisnis agar menarik perhatian audiens diperlukan pengetahuan dan kreativitas yang tinggi. Agar pesan dapat menarik perhatian penerima harus dibuat dengan simpel, mudah dibaca dan mudah dipahami. Pesan bisnis yang dibuat harus mampu menciptakan nilai tambah pada usaha. Agar pesan bisnis itu efektif, diperlukan pemahaman dalam penyusunan pesan tersebut. Proses penyusunan pesan bisnis harus bersifat fleksibel. Dalam penyusunan pesan bisnis secara umum memperhatikan seperti berikut :<o:p></o:p></span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p> </o:p></span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm 2pt 18pt; text-align: justify; text-indent: -18pt;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">1.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Merencakan pesan.<o:p></o:p></span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm 2pt 18pt; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Dalam merencanakan sebuah pesan bisnis harus melakukan hal-hal seperti berikut :<o:p></o:p></span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm 2pt 36pt; text-align: justify; text-indent: -18pt;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">a.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Tentukan tujuan pesan.<o:p></o:p></span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm 2pt 36pt; text-align: justify; text-indent: -18pt;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">b.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Memperhatikan sasaran pesan akan disampaikan.<o:p></o:p></span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm 2pt 36pt; text-align: justify; text-indent: -18pt;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">c.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Tentukan ide pokok pesan.<o:p></o:p></span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm 2pt 36pt; text-align: justify; text-indent: -18pt;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">d.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Memilih saluran atau media yang akan digunakan.<o:p></o:p></span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm; text-align: justify;"></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm 2pt 18pt; text-align: justify; text-indent: -18pt;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">2.<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Penyusunan pesan.<o:p></o:p></span></div><div class="MsoNormal" style="color: #6fa8dc; margin: 2pt 0cm 2pt 18pt; text-align: justify;"><div style="color: #0b5394;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">Tahap selanjutnya adalah menuangkan ide atau gagasan ke dalam bentuk tulisan atau simbol/lambang. ......................................... dst </span></div><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"> </span></div><div class="MsoNormal" style="color: #6fa8dc; margin: 2pt 0cm 2pt 36pt; text-align: justify; text-indent: -18pt;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><br />
<o:p></o:p></span></div><div class="MsoNormal" style="color: #6fa8dc; margin: 2pt 0cm; text-align: justify;"></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm; text-align: justify;">Ingat !!!!!!!!!!!!<br />
Kopetensi Dasar ini dilengkapi dengan beberapa Sub Kompetensi Dasar seperti berikut :<br />
<br />
<span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;">A. Proses Penyusunan Pesan Bisnis</span></div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p>B. Penentuan Tujuan Pesan Bisnis </o:p></span></div><div style="color: #0b5394;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p></o:p><o:p></o:p></span> </div><div class="MsoNormal" style="color: #0b5394; margin: 2pt 0cm; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p>C. Menganalisa Audience</o:p></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"> </span></div><div style="color: #0b5394;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p>D. Penentuan Ide Pokok Pesan Bisnis</o:p></span></div><div style="color: #0b5394;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p></o:p></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p></o:p></span></div><span lang="IN" style="color: #6fa8dc; font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p>E. Susunan Bagian Pesan Bisnis</o:p></span><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><span style="color: #0b5394;">.</span></span><br />
<br />
<span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><span style="color: #0b5394;">Donasi Rp 20.000 </span><o:p></o:p></span><br />
<ol start="1" style="color: #6fa8dc; margin-top: 0cm;" type="1"></ol><div class="MsoNormal" style="color: #6fa8dc; margin: 2pt 0cm; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin: 2pt 0cm; text-align: justify;"><span lang="IN" style="font-family: "Times New Roman"; letter-spacing: 0.6pt;"><o:p><span style="color: #6fa8dc;">============================</span><span style="font-size: small;"><i> <span style="color: #f1c232;">hak pengarang pada penulis</span></i></span></o:p></span></div>Unknownnoreply@blogger.com2